Everybody wants to generate high-quality leads, but only a few can succeed in generating high-quality and relevant leads. The reason for the failure of most of the people is the lack of strategy and execution of the plan. In this article, I will discuss leads & leads generation strategies. And, finally, I will reveal some secrets about lead generation which will boost your lead generation campaign. Stay tuned with me till the end. I promise you won’t regret it.
What is a Lead?
Before going into depth, you must understand what is a lead?
A lead is a person who expresses interest in the products or services you offer by sharing his contact details with you. The contact detail can be name, email id, phone number, address, etc. At least, he should share his email id so that you can stay connected with him and send him updates or offers about your products and services.
When a visitor visits your website, will you call him a “lead”? The answer is NO. The visitor has to share his contact details before becoming a lead.
What is Lead Generation?
Lead generation is the process that you make your visitor give his contact information and collecting leads. Now, the obvious question is why your visitor will give you his contact information. The answer is you him to give him some offer which he cannot refuse.
Suppose, if I will ask you to share your email ID to get future updates, you might be ignoring my request. But, if I will offer you to fill a simple form that contains, name and email ID, to get free access to my course, you might not be thinking twice before submitting the form. I can offer my paid courses to you later on.
It is kind of a legitimate bribe to your visitor. In the end, it is a win-win situation between your visitor & you.
Several techniques can boost your leads. I will be discussing those techniques in the latter part of this article.
Why Lead Generation is Important?
A lead means your potential customer. You can sell or even resell your products or services to your lead. So, lead generation generates sales and sales are the lifelines of your business. No business can survive without sales. If you are running an online business, then lead generation is the only way for the growth of your business.
Secrets Strategies to Get Quality Leads
Lead generation is a scientific process. When you will follow the specific process, more or less you will be able to generate leads.
There are some secret strategies that you can use to get quality leads. I am calling it secret strategies because you can learn these strategies only with your experience.
A quality lead is a lead that soon or later can be converted into the sale of your product or service.
Today, I am revealing all those secrets that will generate quality leads for you.
The landing page is the page where you make an offer for your visitor and collect leads. You need to keep a few things in mind before designing your landing page.
The content of your landing page should be focused on your offer. This will not distract your visitor. You will be more likely to convert the visitor to lead. You should ask for minimum information from the visitor. If you are ok with the lead’s name and email id just ask those two fields to enter. You can collect more information from your visitor when you can build trust with him.
Apart from the design, there are several technical aspects you should always keep in check. Landing page loading errors, page speed, and user interface drive the traffic away. You need to keep in check for all those things. If there is any such kind of issue, the same should be fixed immediately.
Running A/B Tests
A/B test allows you to determine which version of your landing page has more click-through rate (CTR). To run 0the A/B test, you need to test two different versions of the landing page over a period of time. After analyzing the test results you may find that one of your versions out of two is performing better in terms of CTR.
Then you can re-optimize the low-performing version and compare the results over a period of time. By keep on doing this a few times, you will have your fine-tuned landing page version that has the best CTR.
Do Routine Website/Landing Page Audits
You may have tested your website or landing page in all aspects. After satisfying test results you may have published your landing page.
There may be some automatic updates on the server or third-party tools which may result in a malfunction of your website or landing page. The typical example may be crashing a webpage due to a plug-in update. This scenario is very rare and if such a thing happens then it will drain all your leads.
To overcome the scenario, you need to do routine website audits. It is recommended to have a monthly website audit if not fortnightly.
Always have a Mobile Friendly Version of your Website
Time and over, Google has given a positive ranking signal to mobile-friendly websites. If you perform better in terms of organic traffic, you need to have a mobile-friendly website.
With the increased usage of smartphones, it becomes necessary for website owners to have a mobile-friendly version of their websites. As per Statista, in 2020 almost 50% of the web traffic is coming from mobile devices. If you are not having a separate mobile-friendly version of your website, then you are not giving a better user experience (UX) to your website visitors. You will lose half the chunk of your leads. In long run, this difference can be huge and irreversible.
Analyze Your Search Data
Analyzing search data helps you in better decision-making. You need to keep a close watch on your search data. Based on search data you may need to add or update the piece of content.
This will help you in improving the CTR. After all, you are serving what your visitors want. If you will not take care of your visitors, someone else will surely do.
Create Lead Magnet
The lead magnet is the legitimate bribe that you offer to your visitor in exchange for his contact details. It can be anything like a piece of content in PDF or any other format, a checklist, a recorded video course, any theme, etc.
You need to deliver value with your lead magnet. This lead magnet will help you to build trust for your lead. He is the potential buyer of your product or services. If your lead magnet can help him, he will always be ready to buy from you.
Make Videos for YouTube
YouTube is the second largest search engine after Google. It is the largest video search engine. You cannot ignore the power of YouTube. You need to create video content that can solve the problem of your potential customers. It will help you to build a personal brand of yours and personal brands are always have a high conversion rate.
Live webinars are very important for interacting with a large number of people and solve their queries. You should always be ready do to live webinars. When people find it helpful, they are always ready to connect with you. Such visitors can easily be converted to leads.
Leads are an integral part of online business. Without leads, you cannot expect the growth of your business. Leads are like planting a tree. After plantation, you need to nurture that plant and help them to grow over a period of time. The same is the case with leads. You need to constantly deliver value to your leads to keep them warm. So, when the time comes for the actual sale, most of the leads can be converted into customers and sales.
That’s all for today’s discussion on lead generation. Hope you have got something new on leads and leads generation. If you have any queries on this article, please feel free to share in the comments section.
I will be glad to solve your query.
This website is dedicated to my mentor DigitalDeepak. All the digital marketing skills I have developed under his mentorship.